27 May 2006


WYSIWYG, pronounced as wiz-ee-wig, is an acronym for What You See Is What You Get.

Jack Welch, the CEO of General Electric from 1981 to 2001, is seen as a WYSIWYG person. What exactly is WYSIWYG?

WYSIWYG is a term used to describe a user interface that allows the user to view something very similar to the end result while the content is being created.

So, what you see Jack Welch is what you get Jack Welch?

It doesn't make any sense. Everyone knows Welch's goal is to "win." The means is the team, and the method is hiring, coaching, and firing when necessary. Is that WYSIWYG?

Is this negative information touchpoint experience?

TINSTAAFL is another interesting acronym, which means "there is no such thing as a free lunch." It can't be used to describe any person... neutral information touchpoint experience.

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