20 May 2006


Water opened the eyes of Helen Keller, who became blind and deaf at the age of 19 months.

Water gives life.

In Dao De Jing, Lao Zi says "The highest excellence is like that of water. The excellence of water appears in its benefiting all things, and in its occupying, without striving, the low place which all men dislike. Hence it is near to the Tao. The excellence of a residence is in the suitability of the place; that of the mind is in the stillness of the abyss; that of relationships is in their being with the virtuous; that of government is in its securing good order; that of the conduct of affairs is in its ability; and that of any movement is its timeliness. And when one with the highest excellence does not strive against his low position, no-one finds fault with him."

Water benefits everything and yet exerts no effort.

In The Art of War, Sun Zi identifies another attribute of water. "Water retains no constant shape." (http://www.generationterrorists.com/quotes/bingfa.html)

Water reinforces that the only unchange is change.

Being "water" is the key to deliver positive touchpoint experience.
W - Winning (The ability to take setbacks and accept failure)
A - Attitude (The only single critical success factor)
T - Time (The ability to produce more with less: efficient and effective)
E - Excellence (The drive for continuous improvement: fix it even if it ain't broke)
R - Relevance (The ability to talk and act common sense and speak common language)

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