"Simplicity is the ultimate sophistication." Leonardo Da Vinci
KISS is an acronym for "Keep It Short and Simple."
Why simplicity is good? When things are simple, they facilitate understanding, and further enhance efficiency and effectiveness.
How is simplicity achieved? E=MC2 is a very simple formula by Albert Einstein but deep in meaning. Simplicity is achieved by not complicating things, consciously and unconsciously.
TXM advocates simplicity, especially in communication. People get annoyed when the message is complicated and keeps repeating. When people get BAD (bored, annoyed, and doubt), productivity drops. In order to achieve Touchpoint eXperience Excellence (TXE), it is necessary to ensure that information being conveyed follows the 4S rule, or Simple, Sufficient, Straightforward and Sync.
KISS is an acronym for "Keep It Short and Simple."
Why simplicity is good? When things are simple, they facilitate understanding, and further enhance efficiency and effectiveness.
How is simplicity achieved? E=MC2 is a very simple formula by Albert Einstein but deep in meaning. Simplicity is achieved by not complicating things, consciously and unconsciously.
TXM advocates simplicity, especially in communication. People get annoyed when the message is complicated and keeps repeating. When people get BAD (bored, annoyed, and doubt), productivity drops. In order to achieve Touchpoint eXperience Excellence (TXE), it is necessary to ensure that information being conveyed follows the 4S rule, or Simple, Sufficient, Straightforward and Sync.
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