http://www.piebusiness.info/marketing/Introduction.htm
Initiator - Machine breaks down, the operator reports it, thus initiating the process
Influencer - User may influence, may also involve supervisor, R&D staff, accountant, sales reps
Gatekeeper - Secretarial and reception staff preventing influencers reaching decision makers
Decider - May be senior management taking an active or passive role
Buyer / Purchaser - Buyer handles search for and negotiations with supplies
User - Operator
Initiator - Machine breaks down, the operator reports it, thus initiating the process
Influencer - User may influence, may also involve supervisor, R&D staff, accountant, sales reps
Gatekeeper - Secretarial and reception staff preventing influencers reaching decision makers
Decider - May be senior management taking an active or passive role
Buyer / Purchaser - Buyer handles search for and negotiations with supplies
User - Operator
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