16 April 2006

Decision Making Unit Members


Initiator - Machine breaks down, the operator reports it, thus initiating the process

Influencer - User may influence, may also involve supervisor, R&D staff, accountant, sales reps

Gatekeeper - Secretarial and reception staff preventing influencers reaching decision makers

Decider - May be senior management taking an active or passive role

Buyer / Purchaser - Buyer handles search for and negotiations with supplies

User - Operator

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