29 April 2006

Leonardo Da Vinci on Experience

"Experience does not err. Only your judgments err by expecting from her what is not in her power." Leonardo Da Vinci

Experience is a subjective feeling, and there is no right or wrong, only positive or negative. Expectation sets experience, and experience determines satisfaction level. For example, if high expectation is set for a movie, but the movie quality is inferior, then negative experience arises, and so is satisfaction level.

In The Paradox of Choice, Barry Schwartz introduces the idea of experienced utility, expected utility, and remembered utility. Experienced utility is defined as how one feels in the moment when the deliverable is hired. Before having the experience, one has to choose it, and the choice is based upon how one expects the experiences to be. This is the expected utility. Once one has had the experience with the deliverable, future choices will be based upon what one remembers about these past experiences, and this is the remembered utility.

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