04 July 2006


It's easy to start something, because it's not difficult to come up with an idea. As long as there are creativity and curiosity, an idea can be formed and developed.

Developing an idea means nothing, because small deeds done are better than big deeds planned. Rome was not built in one day, and great results are basically the aggregate of many small significant results. In order to make dreams come true, the idea has to be put in action. Without action, an idea is just another dream. Idea prompts action, and action delivers results. At the end of the day, only results count, because results determine experience. Positive experience is delivered when results exceed expectations.

No positive deliverable can be produced in one simple step. The production process is definitely not a one-off exercise but a chain of continuous activities or steps.

Everyone has the ability to start something but no tendency to finish anything. He or she just doesn't have the stamina to bring that something to completion. This is really about the willingness to take up responsibility, and then the commitment to continuous touchpoint experience excellence.

People with no sense of responsibility or accountability always over-deliver and under-promise. There is no further need to check whether they'll have the commitment, because they simply won't have.

How to help people develop a sense of responsibility? Make every task relevant to them. Relevance motivates people to take the first step.

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