07 June 2006


"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." Zig Ziglar

Almost anyone can identify unlimited problems, but only a limited few can provide the right solutions.

Ziglar identifies five obstacles, so what's next? Nobody knows, because he hasn't provided solutions yet. Unless someone pinpoints the problems, and comes up with practical answers on how to tackle the Ziglar's five obstacles, it's not difficult to continue drilling in Ziglar's insights.

- Are the 5 basic obstacles enough?
- Are there really no other basic obstacles?
- Is there any priority ranking among the five obstacles?
- Which obstacle should have higher proprity?
- et cetera

Asking questions encourages thinking. Without thinking, everyone is just like a robot. However, too much thinking involves day dreaming, and nothing gets solved at the end of the day. Never leave a question unanswered. The one who raises the question actually has the responsibility to make sure that the question is brought to the public's attention, and that it will eventually be solved.

Only start something if it will be brought to a completion. Otherwise, don't ever start it! This is about positive touchpoint experience.

Be a solution creator, but never a problem dictator.

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