26 March 2007

Vow Beta

"Vows made in storms are forgotten in calm." Thomas Fuller

Most people make at least one vow in life. It is not clear if they really want to make the marriage vow at the moment of truth, but below is the vow people usually make in front of their friends and relatives.

"I, (Name),
Take you, (Name),
To be my (wife/husband);
To have and to hold,
From this day forward,
For better, for worse,
For richer, for poorer,
In sickness and in health,
To love and to cherish,
'Till death do us part."

This is known as the responsive vow, which has a romantic elegance to it. It is more personal when compared to the traditional question and answer vow, where the groom/bride simply responds "I do" to "Do you, (Name), take (Name), to be your (wife/husband)?"

Although both vows deliver the same result, customization delivers positive touchpoint experience, and "I do" neutral. Why is that? Customization walks that extra mile.

The second type of vow is made in courtroom by those who are less fortunate.

"Do you solemnly swear to tell the truth, the whole truth, and nothing but the truth, so help you God?"

What is the meaning of the truth, the whole truth, and nothing but the truth?

The truth is what the person experienced, the whole truth means nothing should be left out, and the nothing but the truth implies absolutely no lies.

Is it possible that in any human situation there is only black and white, and no emotions involved? In life, truth is actually a relative thing. There is no right or wrong, but to be or not to be.

Jesus says that we should hold ourselves to a high standard of truthfulness at all times: "yes" should mean "yes," "no" should mean "no," and there is no need for elaborate formal promises. The Apostle James also said, "Above all, my brothers, do not swear--not by heaven or by earth or by anything else. Let your "Yes" be yes, and your "No," no, or you will be condemned."

Positive touchpoint experience requires persistent commitment. As long as the commitment is persistent, pledge is meaningless.

No comments: