20 March 2007

Okay Beta

"You must constantly ask yourself these questions: Who am I around? What are they doing to me? What have they got me reading? What have they got me saying? Where do they have me going? What do they have me thinking? And most important, what do they have me becoming? Then ask yourself the big question: Is that okay? Your life does not get better by chance, it gets better by change." Jim Rohn

Okay is neutral, and is different from want. Want is a positive desire.

Consider below 2 answers to the same question: "Shall we meet tonight?"

Answer 1: Yes, it's okay to meet.

Answer 2: Yes, I want to meet.

Which is more positive? Obviously, it is Answer 2. It tells the inviting party that he or she is needed. Everyone wants to be needed, because that means at least they are of value to others. They are important.

Although okay means it is not a no-go, there is no desire. It may still get done, but it is for the sake of getting it done. It is something from the head, but not from the heart. When it is not from the heart, then it is better not to initiate it in the first place.

Positive touchpoint experience goes beyond okay, just like customer loyalty goes way farther than customer satisfaction.

Everything can be okay. It is okay to do this and that, as long as it is not too disgusting. But there is no passion.

Positive relationship is built when the touchpoint chain delivers consistent positive touchpoint experience. Okay is neither positive nor negative; it is just neutral. Although okay still changes things, the change is only going to be temporary. It won't last. Once the thing is done, it goes back to square one. Want gives the desire to change permanently.

Next time, try not to use okay, but simply say "I'd like/love to..." without hesitation. The world would be a better place.


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