30 April 2007

Just Beta

"They say a person needs just three things to be truly happy in this world: someone to love, something to do, and something to hope for." Tom Bodett

Just has a lot of meanings. It can be positive, neutral and negative.

Just means now, very soon, or very recently. It also means exactly, or equally. Sometimes, it is used to make a statement stronger, but it is also used to reduce the force of a statement in order to suggest that it is not very important. It means only, but it also means almost. It means fair, and morally correct.

When to use which just? It really depends, but the general rule of thumb is to use the Power Just!

What is the Power Just!?

JUST DO IT, as long as the bottom line is clearly defined. But again, how bottom should the bottom be? If it is not life or death, then why cares? Even if it goes beyond the bottom, so what? Death is inevitable. Everyone lives once. Opportunities are limited. If the opportunity is not cherished by the time it is given, then don't complain in the future that there are not enough opportunities.

Positive touchpoint experience is about improvement, and improvement comes after enough trial and error. Trial and error won't happen if nothing is being done... so don't think twice. Just do it!

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