01 August 2006


"Success comes from taking the initiative and following up... persisting... eloquently expressing the depth of your love. What simple action could you take today to produce a new momentum toward success in your life?" Anthony Robbins

Momentum is about consistency. Without consistency, it is almost impossible to maintain momentum. Without momentum, everything gradually loses its drive, and ultimately results in negative touchpoint experience.

Although curiosity also helps maintain momentum, people simply don't have the patience to repeat the questions and answers process. They want immediate straight relevant answer for each question asked. Once curiosity is gone, it's gone until people's desire to know the unknown returns again.

People are usually more committed during the initial stage because they know nothing about the environment. They will do their best in order to win great first impression and thus create positive touchpoint experience . When the actual deliverable matches expectations, and they receive recognition for a job well done, they'll have the usual tendency to make excuses and begin to either slack off or even take rest.

After all, people are only animals with some wisdom. Just like any other animals, they have no or little self-control. Even if they have self-control, they are always tempted to let go. They'll perform best under scrutiny. Momentum disappears when people are content with what they already have.

However, results alone only determine deliverable experience. To truly acheive touchpoint experience excellence, all touchpoints, or people, information, and deliverable, have to provide positive touchpoint experience.

In order to keep momentum, follow up and never give up.

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