16 January 2008

The Wall Street Journal

On 14 Jan 2008, WSJ posts below advertising message.

BUSINESS UNDERSTANDING FOR A NON-STOP WORLD.
In a non-stop world you need non-stop news. That's why The Wall Street Journal Asia delivers daily understanding for business leaders in print, online and direct to all your mobile devices. One subscription brings you everything you need including selected e-newsletter updates. The Afternoon Report, Market Data alerts and AsiaLinks. Everything you need for a non-stop world. That's understanding. That's The Wall Street Journal Asia.

Then on 16 Jan 2008, there is another advertising message.

ASIA'S LEADING BUSINESS JOURNAL IS NOW AVAILABLE IN PRINT AND ONLINE FOR ONE SUBSCRIPTION.
Knowledge is vital. But knowledge is nothing without understanding. That's why for over 30 years Asia's most successful business leaders have started their day with The Wall Street Journal Asia. To receive the Journal Asia on your doorstep first thing every morning and on your desktop every minute of the day, visit www.wsj-asia.com or call +852 2831 2555. That's understanding. That's The Wall Street Journal Asia.

Are they different messages, or the same? What is WSJ trying to tell its readers in both messages?

Non-stop knowledge?

No comments: