07 January 2008

Yawn Beta

"A yawn is a silent shout." G K Chesterton

Everyone yawns. Although it is an involuntary natural biological response to the need of more oxygen, people always find it offensive, because yawning is also said to be caused by boredom.

People can choose to open mouths wide and breathe in deeply, or take a big yawn but cover their mouth out of courtesy.

Which one delivers positive touchpoint experience?


Yawn itself is not negative, but how people yawn determines the experience.

How, the little things.

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