13 January 2007


"Why does a man take it for granted that a girl who flirts with him wants him to kiss her - when, nine times out of ten, she only wants him to want to kiss her?" Helen Rowland

People do not cherish and treasure things they take for granted. To them, nothing means anything.

But why? Why do some people have this take-it-for-granted attitude?

Positive touchpoint experience is about give-and-take. Nothing lasts when everything is only about give-or-take. It will only result in lose-lose outcome.

Givers give for one reason. They expect something in return. The return could either be tangible or intangible. If the return on investment (ROI) for the first touchpoint is zero, the chance for re-investment is limited. Although they may give again in hopes of positive ROI in the second touchpoint, unconditional giving is never a strategy adopted by rational givers.

Takers take for every reason. However, inferior takers take everything, as long as someone is willing to give. Superior takers
only take things of relevance and quality.

Take-it-for-granted happens when givers never give up. They just give no matter what. Even if they are being mistreated for a thousand times, they still do not let go. They hope one day things will change for the better. Fact is, the more they invest, the more they'll lose.

Everything has to have a bottom line.

Take the stock market as an example. Winners aren't those who buy low and sell high. That's really the most basic know-how. Winners are those who set the bottom line.

With bottom line, givers know when to cut loss. When givers stop unconditional giving, takers won't be able to abuse givers, which brings take-it-for-granted to an end.

Irrational givers, let go and stop unconditional giving.

Takers, count your blessings...

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